Talk 2 | The Power of Art in Global Brand Collaborations

This talk explores the growing significance of partnerships between local artists/brands and major global organisations, showcasing how these collaborations are not only reshaping the creative industries in South Africa and beyond but also contributing to the creation of a new visual language across other industries. By teaming up with brands like Dior (with Hylton Nel), H&M (with Lulama Wolf), BMW (Sam Nhlengethwa), and Adidas (with Rich Mnisi), local artists are driving global innovation while gaining international reach. These partnerships not only fuel fresh, exciting projects but also stimulate cultural development. By highlighting successful case studies, the session unpacks best practices, potential challenges and the impact of these collaborations.

 

Moderator:

Robyn Keyser, South Africa (Founder of Artclub and Friends)

 

Panellists:

Noxolo Mafu, South Africa (Adidas SA)

Gail Bosch, South Africa (iTOO Artinsure)

Lulama Wolf, South Africa (Artist)

 

The Investec Cape Town Art Fair 2025 talks programme was curated by Art School Africa and supported by iTOO Artinsure.